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You've developed an amazing online training that you're very proud of. You know that there is a lot of value in the course and that the course can enrich your student's life (in any way). But how do you ensure that your ideal customer/student knows about the existence of your course and actually buys it?
In this blog, we'll take you into the world of online marketing and give you five tips on how to best market and sell your online course.
Did you know that you can use social media very well for marketing purposes? You may already have a large group of followers on Facebook and Instagram, for example.
Do they already know what you do? Do they already know that you have developed an online course? If not, go share about this!
In your stories, in your feed, via LinkedIn or Instagram “lives”.
Take your followers behind the scenes: what is your mission? Your vision? What do you want to achieve with your online course and why is it so valuable?
Social media is ideal for really building a connection with your follower, which ultimately increases the chance that he/she will trust you too (know, like, trust) and is willing to buy a product or service from you.
Of course, you want to prevent your followers from wanting to stop being your followers because you're constantly “drilling through the nose” of your course, but you can certainly bring up your course and everything around it weekly or twice a week.
Do you already have a free product that you're giving away to potential customers? For example, a free e-book, a webinar, a masterclass or a mini training.
You might consider asking for an email address “in exchange for” this freebie. You can then collect these email addresses in an email marketing program Active Campaign or Campaign Monitor.
This way, you can collect a nice list of email addresses from potential customers.
You can also use social media to grow this email list. Name your “giveaway” in your stories or posts, for example, and add a “call to action” so that people are triggered and feel that they really want this giveaway!
This way, they end up on your email list and you can, for example, send them a series of emails sharing value and making them an offer (funnel) or you can send them an email when you launch your course.
Giving a live webinar is also an excellent way to promote your course. In the webinar, you can share knowledge that shows that you are the expert in your field.
Offer a lot of value and make sure that the participants in your webinar really learn something new. At the end of the webinar, for example, you can make a special offer that only applies to the webinar participants and is only valid for a certain period of time (e.g. 24 hours).
Another option to highlight your online course is advertising. For example, you can advertise on social media such as Facebook and/or Instagram, or via Google.
Of course, you do need a budget for this. When you create an ad, choose your target group very consciously: this way, Facebook or Google knows better who to show the ad to.
Also, make sure you keep a clear eye on how your ads convert (in other words, how many people click and how many people buy?). To do this, you can use tools such as Google Analytics. Of course, you want to earn back the money you invest in ads twice!
And ultimately, of course, it all has to happen on your sales page. This is where the potential customer/student ends up after downloading your giveaway, clicking through your emails, or clicking on your ad.
So make sure this page is well put together!
Emphasise your ideal customer's pain points (what are they up against?) , clearly state the results and solutions your course offers, and use testimonials for persuasion (or collect them first if you don't have them, for example, by letting a number of potential students participate in your course for free or at a low price).
It's important that your sales page is convincing and user-friendly; nothing is more annoying for a customer than playing around with a payment system when they're finally ready to buy something (like your online course)!
With this blog, we hope we've given you some inspiration for how you can really start selling your online course in large numbers. Do you want more tips or just sparring? At Pluvo, we are happy to be there for you and think along with you!
In this blog, you can read more marketing tips for selling your e-learning
As an educational expert specialising in online learning, I have been writing blogs for Pluvo for 5 years. My focus is on powerful learning solutions for organisations. Universal Design for Learning and inclusive learning are my passion; I believe that education should be accessible and fun for everyone.
I've been combining my 35 years of HR experience with copywriting for over 15 years. And even then, I learn new things over and over again. That's what makes writing blogs for Pluvo so incredibly interesting!
