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Changing your agenda to participate in a conference or business event is no longer as obvious as it used to be. People are increasingly consciously considering how they want to invest their time. Only when the event seems to have sufficient added value to set aside other business or private obligations will someone be persuaded to sign up.
Take advantage of our tips and make your (learning) event a success.
Get off to a good start right away. Think carefully about the target group you want to reach beforehand. Who can or must register? Should the program be accessible to all employees or relations, or is it necessary to have a certain job or knowledge level? Based on this, apply a filter to the recipients to prevent an insufficient match between participants and content.
Also important: plan in time! Agendas fill up quickly, so make sure you're at the front. So send a 'save the date'off as soon as you've set a date, time, and location. You really don't need to have the program ready from A to Z at that point, but make sure you have an eye-catching invitation that makes people curious.
Target an attractive one online environment in which participants can easily register and can also ask any questions or wishes. This not only gives you insight into the turnout, but you also get extra inspiration to put together a great program.
The question 'What's in it for me?'is decisive for the decision to participate in an event. We said it before: agendas are overcrowded, so they are being looked at critically. Therefore, make sure the content of your event matches the wishes of the potential participants as closely as possible.
In addition to the aforementioned open text space when registering, there are other ways to get wishes from your target group. For example, ask after other events or learning moments feedback to the participants. Also a Employee Satisfaction Survey (MTO) can provide valuable information when it comes to bottlenecks, questions or developments that are ongoing. This almost automatically creates a solid and inspiring basis for your event.
If you take a bigger approach to your event, you can also create a selection menu so that participants can put together a customised program based on their own preferences. This has several advantages. Not only does it give the event a personal touch, but as an organiser, you can also play a bit more with group size and layout.
If you want the event to be talked about for a long time, it might be a good idea to build in an element of surprise. Choose a special location, invite a famous speaker or provide a surprising musical accompaniment.
It's also fun to build in a workshop element, especially if it has common ground with the topic of the event.
It can be anything: making music together, an escape room, or volunteering at a local care home or animal shelter. With such an activity, you force even the most ardent reclining person to really participate.
You can opt for a hybrid approach to an event, but that's not always ideal. It often takes effort to keep remote participants as engaged as physical attendees, and mutual interaction isn't always flawless either. Bad connection, microphones on mute standing, or a presentation that is difficult to read: these are jammers that no one is really waiting for. So it's better to opt for a fully physical meeting or a webinar.
Of course, make use of technical options. Don't just let a camera run along so that the information can be viewed again later — go further than that.
For example, create a special app for the event, where the personal program can be found, interactive moments can easily be started, feedback can be given and questions can be asked. AI can help with this.
Gamification can bring just that much-needed sparkle to an otherwise somewhat tedious or difficult meeting. Playing is fun and makes information easier to remember — and let that be the reason for organising the event!
You can do an event employer branding whether customer journey make or break. Make conscious choices when organising the meeting. For example, keep up with the times and think of sustainable solutions. Fill out the (papers!) So goodie bags not with disposable plastic items, but with environmentally friendly, useful items. The stacks of unnecessary leaflets are also out of the question: rather email a link to a free e-book, or sites where interesting additional information can be found.
Catering is literally and figuratively an important tastemaker. The coffee and fresh sandwiches should not only be tasty, if you can indicate that it is of socially responsible origin and that there are also vegan or vegetarian options on the menu, you will score just that little bit higher.
And finally: encourage participants to come to the location by bike or by public transport. Are you literally “on the moor” in a location where there is no public transport? Then let (electric) shuttle buses run.
An online platform like the one you can create with Pluvo offers many options for upgrading your event. From registration to individual programming and knowledge sharing afterwards: it makes the organisation a lot easier and more professional. Curious about the possibilities? Feel free to contact us and we'll tell you all about it!
